Support from Self Esteem Brands

Video Transcript:

Self Esteem Brands is a solid brand with an abundant amount of resources that they have graciously shared with us. They helped from the very beginning when you're trying to look for real estate. They've helped with training along the way for new employees and new hires. The marketing has been fantastic. They have incredible software platforms that really are top of the line and help us get above the curve.

I'm not 100% sure that I could do it by myself because there are many things that they provide at your fingertips that just make it seamless and really allow my entrepreneurial spirit to kind of take flight. Instead of taking a step back from that and thinking about how am I going to do this, it's already done. Jump in, have fun, and go forward.

When we opened ours, there were other franchisees who were already in operation, and then there were also franchisees who were working on opening up their studios at the same time. So, you definitely have a really connected group of peers to ask questions to. We're always throwing questions out at each other. We're always asking for best practices or what did you do in your market or what's something new that I could try. And I think that peer network is really, really important and a huge benefit to being a franchise.

Part of being new with Basecamp, and Basecamp being new, it feels like a team of people working together to kind of figure this all out. So, Self Esteem is still learning as they go in this franchise too, right? And every time a studio opens, everybody learns something new. And so, as we propel forward, it's going to get better and better. And it feels good to be part of that ground floor too, and being able to interject things that I think work well, things that can improve in the brand. So, that's an exciting piece to be as well. And getting in early too, I think is helpful for that.

So with Basecamp, you're really jumping in at an awesome time because there is such a tight network of owners who are sharing ideas every single day. And you get to be a part of that team, the growth, the development. All of us are hungry, and all of us are trying to move the business. Everything matters, and we're all coming together to share that.

Going through the pandemic with this company, I had a front-row seat to how this company treats their franchisees and the way that they think about their franchisees. And the way they stay up late at night trying to figure out how can we make our franchisees' businesses grow. How can we make our franchisees have better lives? They have a saying here that's like "franchisee first," and I really saw that they exemplified that saying. They live that within these walls at Self Esteem Brands.